Design Team
Weilong Gao, Yuwei Zhou, Yun Yang
Time
01/2025 - 07/2025
Overview
The original web version suffered from inefficient layout, unclear functional hierarchy, and poor wide-screen adaptability.
I established a scalable framework optimized for large screens and a new UI design system, significantly enhancing the creation experience for tens of millions of TikTok creators, resulting in a +6.3% increase in stay duration among creators with 10K+ followers.
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Background
Redesigning an Outdated Web Platform
The previous version of Web Creator Studio was outdated, lacking a consistent visual system. The layout was inefficient, and the screen structure failed to adapt to larger displays—resulting in poor readability and unclear functional zoning.
Design
Hompage
Redesigned content structure and layout to enhance clarity, efficiency, and usability on large screens.
Design
Post management
Designed tools to help creators quickly manage drafts, schedule posts, and address rejected content.
Design
Comments management
Help creators efficiently browse and manage comments without missing important ones.
Design
Inspiration
Help users quickly discover trending content, gain inspiration, and create more viral posts.
